Written By Joelene Schultheis Lead Planner/CEO at For Every Joccasion.

This post contains affiliate links

Gone are the days of stiff handshakes, awkward icebreakers, and the inevitable pile-up of business cards that might never see the light of day again. Hosting networking events because you were told that’s what you should do or to make a quick buck is now against the law.

Okay fine, it’s not “illegal” but, chances are that’ll be a one and done deal. Think of it this way: your event is like a curated playlist you’re crafting for a friend. You wouldn’t just throw together random tracks, right? You’d think about the vibe you’re trying to create, the feelings you want to evoke.

A networking event should be about creating a space where connections are made effortlessly, where every guest leaves feeling like they’ve achieved something—whether that’s meeting a future collaborator, finding a mentor, or simply making new friends in the industry. Your intention should be to foster an environment that’s as welcoming as it is stimulating. Think of yourself as the host of the year, bringing together the coolest cats in town for a night where magic is bound to happen. That’s exactly the vibe we’re aiming for – a networking bash that’s as far from a snooze-fest as you can get. And guess what? We’re here to guide you through turning this dream into a reality. So, let’s make some magic happen together.

The Importance of First Impressions

Kick your networking event off with welcome packages that scream, “I can’t wait to post this on Instagram.” Imagine custom tote bags that aren’t just tote bags – they’re survival kits for the ultimate event experience. We’re talking about goodies that are a mix of quirky, useful, and fun. Picture sunglasses with your event hashtag, a mini-guide to the day’s festivities with secret messages to decode, and, of course, a tiny emergency dance floor kit – because you never know when you’ll need to bust a move!

Crafting the Perfect Guest List

Now, we get it — curating that perfect blend of personalities, backgrounds, and interests might sound like you’re trying to solve a Rubik’s Cube blindfolded. That’s where we come in, with the ease and flair of a magician pulling a rabbit out of a hat. Our mantra? A guest list shouldn’t just be a list; it should be a melting pot of ideas, laughter, and connections that spark joy and inspiration. This isn’t just about sending out invites and hoping for the best. It’s about creating a buzz, an atmosphere that screams, “You want to be here.”

Use platforms like Instagram and Facebook not just to announce your event but to engage potential attendees. Polls, teaser content, and sneak peeks into what’s in store can turn from casual interest to must-attend status. But here’s the playful twist: encourage your followers to tag someone who shouldn’t miss out. It’s social proof with a sprinkle of FOMO, and before you know it, you’re not just planning an event; you’re curating a community eager to connect.

Now, let’s switch gears to professional networks like LinkedIn. This isn’t your typical party invitation territory, but hear us out. It’s a goldmine for finding individuals who aren’t just interested in what you’re offering but can also bring immense value to your event. Start by identifying key influencers within your niche and engage with their content thoughtfully. Once you’ve warmed up your connection, extend a personal invite to your event, highlighting the mutual benefits of their attendance. The trick here is not just to look for the “big names” but to find those passionate about your event’s theme or cause. They’re the ones who will not only show up but also actively participate and elevate the entire experience for everyone involved.

In both cases, remember: your goal is to create an event so enticing and a guest list so perfectly curated that attendees are already looking forward to the next one before the current one even ends.

Facilitating Meaningful Interactions

How about we ditch the name tags and go for a “Mystery Guest” game? Picture this: each guest receives a card with a few intriguing facts about another guest (no names, though!). Their mission? Mingle and sleuth their way through the crowd to find their mystery person. It’s like a cocktail mix of detective work and getting to know each other, minus the awkwardness. Plus, it’s a stellar way to get people talking about more than just the weather or their job.

Or, let’s get a little wild with a “Two Truths and a Dream” twist. Everyone gets to share two true things about themselves and one dream they’ve never told anyone (instead of the typical lie). Not only does this version open the door to fascinating stories and laughs, but it also sprinkles a little bit of magic and aspiration into your event. It’s a fantastic way to see a different side of people right from the get-go.

On another note, did you know the layout can affect how guests interact, too? Think of your event space as a playground for adults. You want to create little pockets of sweetness that encourage your guests to move around and explore. Ditch the traditional seating arrangements and opt for a variety of seating options – high tables where guests can gather around for a quick chat, cozy lounge areas for those deeper conversations, and open spaces that invite a casual stroll from one interesting spot to another.

Beyond Business Cards: Creating Lasting Connections

Being the host of a networking event is not just about throwing together an epic bash or making sure the canapés don’t run out (though let’s be real, both are pretty important). It’s about creating connections, sparking conversations, and maybe, just maybe, helping people find their new best friend or their next big business opportunity. A top-notch host should act as a social alchemist. They need to have the ability to mix and match guests based on common interests or complementary professional goals. Think of it as a real-life version of connecting the dots, but instead of dots, you’re working with people, and instead of a pen, you’re using your charm, wit, and a well-thought-out itinerary. It’s about setting the stage for those “Aha!” moments when guests discover they both have a passion for underwater basket weaving or they’re both looking to revolutionize the tech world.

You may also consider creating an exclusive online community. Think of it as the VIP lounge of the digital world, where attendees can mingle, share insights, and continue those conversations that got cut off because someone had to grab another round of hors d’oeuvres. It’s not just any forum; it’s a curated space where ideas blossom, collaborations are born, and everyone gets to relive their favorite moments through photos and videos shared in this private group.

The Follow-Up: Keeping the Momentum Going

Alright, so now that you’ve thrown the networking event of the century and you’re basking in the glow of its success. The confetti’s settled, the last guest has Ubered away into the night, and you’re left with that warm, fuzzy feeling of a job well done. But hold up, the party isn’t over just yet – it’s time to talk about the unsung hero of any event’s lifecycle: post-event communication. Trust us, it’s like the cherry on top of your event sundae.

Beginning with thank you notes is more than just a gesture of class; it’s your hidden gem for ensuring each guest feels like a VIP. Expressing gratitude can have a significant impact, and in today’s digital era, a personalized note (even if sent via email) can truly brighten someone’s day. It’s an opportunity to convey, “Hey, wasn’t that fantastic? Your presence made it special, and we look forward to the next time.” It’s not just courteous; it’s impactful.

Another way to keep people thinking of your event is to conduct a feedback survey. This is crucial for valuable insights. Keep it concise and direct to gather feedback that can enhance future events. Sharing event photos fosters community engagement and turns guests into advocates. It creates a cycle of memorable event experiences.

Conclusion

All in all, hosting a networking event is not just about throwing a bunch of folks in a room and hoping for the best. A good host knows how to create an environment that’s as comfortable as it is engaging. It’s about fostering an atmosphere where everyone feels at ease to be themselves, share their stories, and maybe step a little outside their comfort zones. From the playlist that sets the mood to the activities that get everyone mingling, every detail counts. So, to all you aspiring hosts out there, remember: your role is crucial. You’re not just planning an event; you’re crafting an experience where connections are made, ideas are sparked, and who knows, the next big thing just might get its start.

Have you ever walked into an event feeling a bit like a wallflower and left with contacts that turned into lifelong friends or maybe even business partners? Or perhaps you’ve got the ultimate icebreaker that never fails to get a conversation flowing? Share your secrets in the comments below!

And of course, if you’re lost, have questions or are just looking to host a cozy get-together or an all-out bash, we’re all about creating bespoke experiences that resonate with your guests. We’re here to ensure that your networking event is as unique as you are, filled with opportunities for genuine connections, and of course, a hefty dose of fun. Let’s chat, dream big, and make it happen. After all, life’s too short for boring events!

EDIT: Since posting this, I’ve thankfully come across a local networking event for small business owners in Southern Maine that doesn’t seem like a snooze fest. Join me and other boss baddies at Maine Extension Co’s Boss Basics class on Sunday April 28, 2024 at 12PM. Get tickets here

Inquire today! For Every Joccasion